Following on from our workshop which aimed to help veterinary innovators develop marketing tools and techniques for their products and services. Anthony Roberts, former RCVS Director of Leadership and Innovation and Daniel Johnson, a consultant in marketing and growth, Discuss the importance of marketing in successful innovation and start-ups.  During the course of the workshop attendees will learn: The principles of marketing and how to apply them in your business How to identify and understand the needs of your target market How to capture and communicate the value of your innovation How to create messages that resonate with your audience How to develop a brand and ensure lasting customer relationships How to pitch your innovation to investors How to develop a marketing strategy We hope you find this discussion useful, you can find more resources on the ViVet website.    www.vivet.org.uk/resources