🎯 Episode Summary:
In this episode of The Raw Files, Vanessa Joy sits down with business coach and photographer Joey T to expose a hard truth: most photographers are failing not because of their photos, but because they don’t understand sales. Joey unpacks his journey from psychology to photography to full-time entrepreneurship, revealing the common mindset traps photographers fall into and the strategies he uses to help them scale with purpose.
You’ll get real talk on the emotional science behind pricing, the psychology of buying, and how storytelling—not spec sheets—is the secret to closing high-value clients. Whether you're 1 year or 10 years into your business, this episode will challenge how you view your worth, your client experience, and your next move.
📌 Episode Highlights:
1:23 – Joey’s journey: From psychology to photography to full-time coaching
5:02 – Why Joey created Mosaic Creative (and how it helps photographers sell while they sleep)
9:24 – The "steakhouse" pricing analogy and how photographers lose clients with cheap branding
13:48 – The biggest thing photographers are missing in sales education
14:19 – The psychology of value: Emotion first, logic later
16:59 – What happens when clients sell themselves (and why YOU don’t need to push)
22:03 – The power of storytelling in sales—and how to use it in every consultation
23:44 – What separates a 5-year business from a 20-year one
Links & Resources:
Vanessa's education: https://breatheyourpassion.com
Vanessa's mastermind: https://bit.ly/photoinsidermm
Joey T’s Instagram:https://www.instagram.com/joeyt.mcrafted/
Visit Vanessa's IG @vanessajoy and DM her "PHOTO MASTERMIND" to learn more
Imagen AI: Get your 1500 FREE edits here https://imagenai.com/tips