In this episode I am taking us on a journey to seek truth amidst a sea of fake news with a person who has published a book on the topic. Hopefully we can get a lifeline to find out how to separate the wheat from the crap. Infodemiologist, Dr. Pauline W. Hoffmann is an associate professor in the Jandoli School of Communication and a New York State senior public health fellow with the Cattaraugus County Health Department working on strategic and communication planning and implementation. She has a BSc in Biology and an MA and PhD in communication. She is an entrepreneur with two LLCs to her name – Wild Mountain Organics and Data Doyenne. She has a LinkedIn newsletter titled WTF? (What the Facts?) which delves into all things infodemic. She most recently published her first book - Fake News, Witch Hunts & Conspiracy Theories: An Infodemiologist’s Guide to the Truth. Her research and teaching focus on infodemics, conflict management, conflict resolution, and corporate and health communication and strategy. Prior to going into academia, Dr. Hoffmann worked in creative services for Catholic Health. She also served as the deans of the Jandoli School of Communication and graduate studies. She was a Richard P. Nathan Public Policy Fellow having written a policy blog on disinformation related to lead poisoning as it impacts public health. Personally, Dr. Hoffmann lives on a farm in the Southern Tier of New York with two dogs, six chickens, a duck and one hive of bees. She is a master scuba diver and regularly dives with sharks. Find me on Youtube and Instagram!