Since 2016, Sally Lawson has been helping letting and estate agency owners unlock growth, increase profits, and build businesses that run without them — through proven strategies that have collectively generated over £78 million in additional revenue.
In this game-changing episode of The Rainmaker Podcast, Sally is joined by international sales expert Tony Morris — a dynamic force in the estate agency world, known for transforming underperforming sales teams into confident, consistent closers.
Now, Sally and Tony have joined forces to co-found Agency Titans — a new business dedicated to helping estate agents grow faster, build high-performance teams, and take control of their revenue with modern, scalable strategies.
From outdated lead gen and undervalued fees to the real reasons most agents are failing to convert — this episode unpacks it all, with powerful insights and practical takeaways you can implement immediately.
If you're ready to stand out in a crowded market, win more instructions, increase your fees, and finally fix your sales department — this is the episode you didn’t know you needed.
Key Moments:
06:15 - Why most estate agents are struggling to win instructions — and the real reason it's not about competition, but about clarity and confidence.
14:47 - The one shift that can increase your instruction conversion rate by 25–30%, even in a saturated or disrupted market.
28:19 - The goldmine in your database: how to recover lost valuations, withdrawn listings and vendor leads you already paid for.
36:41 - How Tony identified the top 47 strategies used by the most successful agents — and why most businesses are only doing a handful.
45:10 - Why your negotiators are struggling with fees — and how to turn them into confident, value-driven sales professionals.
Resources:
Download Tony’s free "47 Strategies To Treble Your Listings" guide here.
Learn about the "Treble Your Listings Bootcamp" here.
Join our free Facebook Group for Letting Agents here.
