Through our letting agency coaching with Sally Lawson, we have noticed two strategies stand out the most for the fastest way to grow a letting agency business.
In this podcast episode, listen along as Rhiannon Llewellyn and Gemma Warne battle it out on which is the better strategy. Is it acquiring portfolios, or is its driving traffic through ads?
Rhiannon and business partner Sophie Lang have taken their letting agency on an incredible journey since working with Agent Rainmaker. When they first met us, they weren't business owners - and we have seen them go from managing 300 properties to over 1000 properties through growth by acquisitions, making them the largest letting agency in Cornwall. This incredible growth crowned them the Agent Rainmaker's of the Year in 2023.
Our in house lead generation expert Gemma Warne has seen hundreds of leads being generated for letting agency businesses over the past 4 years. Co-director of our sister company Agent Marketer, Gemma has achieved as high as a 54x return on ad spend for letting agency businesses.
Key Moments:
02:28 - Rhiannon shares her background in a Sales and Lettings agency and the transformation of acquiring properties.
03:27 - Gemma shares how she has helped letting agents drive hundreds of leads into their business.
04:08 - How Rhiannon has grown her business with acquisitions.
4:54 - Gemma talks about the benefit of running ads to get different lead types.
06:12 - Rhiannon shares about acquiring other businesses and getting a database.
06:30 - Knowing your customer journey.
07:49 - Talent acquisition and being able to acquire staff from the business.
08:12 - Can AI help to convert leads?
09:38 - Rhiannon discusses the staff benefit from acquisitions.
10:00 - Gemma uncovers AI working leads.
10:41 - Become a recognisable brand and boost your presence for more inquiries into your office.
12:28 - Rhiannon shares about brand awareness with acquiring a student portfolio.
13:47 - Rhiannon discusses the growth in acquisition expansion into new areas.
14:20 - Gemma shares the benefits of running ads for time poor letting agents
17:12 - Do ads have a better return on investment in comparison to acquisitions?
If you feel your business needs some optimisation, click this link to schedule a call in our diary:
https://www.lettingagency.training/sales-page-336836601695207822274
Download our free Ultimate Letting Agency Growth Guide:
https://www.lettingagency.training/54-ways-website1623165073122
Join our free Facebook Group for Letting Agents:
https://www.facebook.com/groups/agentrainmaker/
