Your fundraising message might be costing you donors.

Here’s 4 ways to fix it.

You pour time into emails, social posts, and appeals. But are they actually moving donors to act?Most nonprofits make one big mistake—they talk aboutthemselves instead of making the donor the hero.

In this episode, Bini and Raimy (mostly Raimy) break down the4 essential building blocks of nonprofit messaging thatkeep donors engaged, giving, and coming back.

✅Why most fundraising emails flop (and how to fix them)

✅How to make your message about the donor—not just your org

✅The secret to writing donor appeals that actually drive action

✅How to adapt messaging for email, social, and direct mail

🎧Listen now and start writing copy that turns engagement into real impact!

Chapters:

00:00 Introduction and Conference Insights

09:08 The Importance of Communication in Fundraising

18:31 Crafting Compelling Nonprofit Messaging

28:02 The Donor-Centric Approach to Fundraising

31:15 The Power of Impactful Communication

34:04 Articulating Problems and Solutions

36:35 The Importance of Vulnerability in Messaging

38:11 Facilitating Fundraising Through Collaboration

43:27 Adapting Messaging Across Different Media

47:37 The Emotional Side of Giving

54:28 Practical Tips for Effective Storytelling