Different approaches work for different demographics of donors.

Think: Venmo vs Check, P2P vs Direct Mail...

In this episode, Bini and Raimy break down how Boomers, Millennials, Gen Z, and everyone in between approach giving... and how to meet them where they are.

Here’s what you’ll get:

• Why Millennials and Gen Z love transparency, authenticity, and fast digital giving (but good luck holding their attention)

• Why Boomers still appreciate a heartfelt letter (yes, snail mail works) but expect a personalized experience too

• Hot takes on whether big events are worth the hype or just a time suck

• The absolute musts of modern giving: make it easy, make it meaningful, and make it about them.

Give it a listen—and get inspired to connect with every generation of donors.

Chapters:

00:00 Introduction and Personal Reflections

10:54 Understanding Older vs. Younger Donors

19:24 Defining Generational Differences in Donors

21:06 Evolving Perspectives on Older Donors

24:31 The Evolution of Online Campaigns

26:41 Shifting Donor Dynamics Across Generations

29:59 Communication Strategies for Different Generations

32:52 Peer-to-Peer Fundraising Trends

35:05 The Impact of Technology on Giving

37:58 Direct Mail vs. Digital Communication

40:22 Events and Experiences in Fundraising

43:13 Engaging Younger Donors for Long-Term Support

51:29 Strategies for Multi-Generational Fundraising

Link: Qgiv Generational Giving Report