In this conversation, Bini Maryles and Raimy Rubin explore the key trends shaping the fundraising landscape for 2025. They discuss the rise of donor-advised funds, the importance of hyper-personalization in donor communications, and the transformative role of AI in fundraising strategies.

The conversation also highlights the resurgence of in-person events as a vital component of donor engagement and the significant wealth transfer from baby boomers to younger generations, emphasizing the need for nonprofits to adapt to these changes.

Keywords:

fundraising, trends 2025, donor-advised funds, AI in fundraising, hyper-personalization, in-person events, wealth transfer, nonprofit strategies

Chapters:

00:00 Forecasting 2025: Lessons from 2024

02:04 The Challenge of Fundraising: Insights from a Leader

06:41 Professionalization in Nonprofit Management

16:55 The Rise of AI in Fundraising

31:06 The Shift Back to In-Person Events

36:28 The Great Wealth Transfer: Preparing for Change

43:31 Emerging Trends in Charitable Giving

45:35 The Importance of Hyper-Personalization

50:47 AI and Authenticity in Donor Relations

54:54 Looking Ahead: Trends for 2025