In this week's episode of THE Raimy and Bini Podcast, we interview the hip-hop fundraiser (and our second Jeremy in a row), Jeremy Haselwood. Jeremy is a two-time bestselling author. His first book, The Digital Fundraising Blueprint, is a cheat code for nonprofits looking to crush online giving. And his second book, Finding Your EDGE, is all about unlocking your personal and professional potential.
Jeremy tells us about how he ended up working with big brands like Coca-Cola and The Salvation Army. He tells us what he thinks nonprofits should focus on with their limited time and resources. He tells us about how a hip-hop career that fell a little short led to a life serving mission-driven organizations.
Jeremy is a great writer, a better teacher, and, most importantly, a super nice guy.
Hope you enjoy this conversation mostly about digital fundraising (with a little college football thrown in).
Work with Jeremy and buy his books here:
Chapters:
00:00 Introduction and Good of the Week
06:36 Introducing Jeremy Haselwood
11:22 Jeremy's Origin Story
19:01 The Intersection of Marketing and Nonprofits
26:36 Digital Marketing Strategies for Nonprofits
30:35 Crafting Concise Communication
33:01 Navigating Social Media Strategies
34:28 Choosing the Right Platforms for Nonprofits
39:21 The Power of Email Marketing
44:44 Understanding Data Hygiene in Email Marketing
48:41 Effective Fundraising Strategies
52:24 Rapid Fire Insights on Nonprofit Fundraising