Arjun Vaidya is the next path breaker. The CEO of Dr. Vaidya’s, India’s largest Ayurveda brand online.  Arjun Vaidya is taking forward his rich family legacy through his new age ayurvedic products. Which brings the rich, traditional Indian science of ayurveda to todays modern consumer— both in India and worldwide.  Dr. Vaidya’s was recently acquired by RP Sanjiv Goenka Group – making it one of India’s first D2C exits. Arjun's  goal is to leverage the power of Ayurveda using the power of digital to make it available in every nook and corner of India & the World.   In this episode we talk about everything from building Dr Vaidya's from the ground up, convincing the first set of consumers, launching new products, mastering distribution and much more...   Here are our key takeaways from this episode:   * Making the new age customer believe in ayurvedic products. * Retaining customers * Key principles of building a brand * Correct way of networking