This week, Paisley will chat about some of the most effective social and earned media friendly campaigns she has seen recently for “Industry Insights.” Then, she is joined by 2022 Forbes 30 Under 30 recipient and Co-Founder of @influur, @alessandra_angelini, to chat about the current and future of influencer marketing! The CEO of the Sofia Vergara-backed company and former CNN journalist will share how industry norms have shifted as of 2023, how to make brand partnerships worthwhile for both the brand and creator, the future of sample seeding, and much more!
About: Alessandra Angelini is the CEO and co-founder of Influur, a Miami-based influencer marketing marketplace / app that makes it easy for creators to connect with brands and media. Prior to launching Influur with her three other co-founders, Alessandra was a former CNN journalist. Alessandra and her co-founders were named to Forbes 30 Under 30 in 2022.
About Influur: Influur is a leading influencer marketing marketplace / app that makes it easy for creators to connect with brands and media. (It currently has more than 4,000 creators and 1,000 brands.)
Influencers can use the app to find rates for certain gigs, reviews on companies and projects, analytics about the industry and open job opportunities. Some of their clients include Warner Music, Universal Music, Sony Music, Hard Rock Cafe, Shark Ninja, Subway, UberEats, and so many others.
Influur has raised over $6 million in funding from investors including Point72 Ventures, H20 Capital, Magma Partners and celebrities like Sofia Vergara, Danna Paola and music executive Tommy Mottola. For more info, visit www.influur.com.