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Full Deep Dive: https://www.jointhequarter.com/blog/hoomhouse

In 2020, raising money was easier than ever before, and yet, Bryce Kaiser and his wife Lauren did something that was a bit crazy.

They said no to all of it.

While everyone was raising money because it was "free money" during the COVID boom, the HoomHouse founders deliberately chose to stay bootstrapped.

Then on top of that, they walked away from maybe the hottest market in the entire world at the time: telehealth.

And instead they just doubled down on one simple growth strategy.

Three years later it all worked out. They sold the company on their own terms.

In this deep dive I break down with Bryce, his simple approach to building a marketplace business, why saying no to VCs was actually the smartest move they ever made, and the surprisingly simple approach that made their exit possible.