Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped
Plausible Analytics: https://plausible.io
Plausible's Live Public Stats: https://plausible.io/plausible.io
Full Deep Dive: www.joinstation.co/blog/plausible

In 2018, when Uku Täht was asked to set up Google Analytics for his company, he asked a key question: "Can we just use something other than Google Analytics?"

At the time, the answer was no. But fast forward to today, and there's a good chance you might use a company called Plausible Analytics, which now makes over $1 million in annual revenue by being everything Google Analytics isn't.

Plausible is simple to use, doesn't track individual users, and isn't free…

You might think charging for something Google gives away for "free" is business suicide, especially for a bootstrapped two-person team. But Plausible's story shows that sometimes being the paid underdog with a clear "we're not Google" positioning is exactly what people want.

Now, how Plausible has grown this has been a little unique compared to the dozens of bootstrapped companies I’ve studied in The Bootstrapped Report because it’s maybe the most straight forward growth strategy I’ve seen. 

With online privacy being a key concern for many right now, let's dive into how Plausible Analytics has bootstrapped their way to over $1 million in annual revenue by being the privacy-focused alternative to Google Analytics.