Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped
Check out Sam's book: https://www.samvanderwielen.com/book/
Try Kit for free: https://partners.kit.com/matthewgira (this link is an affiliate link, so I do get some credit/rewards if you sign up to Kit!)
The full deep dive: www.joinstation.co/blog/samvanderwielen

Sometimes the thing people want from you isn't what you're trying to sell.

That's exactly what happened to Sam Vander Wielen. After spending 4 years as a corporate lawyer, she decided to become a health coach in 2016. But when she showed up at a creator conference called "The Good Fest" to find clients for her health coaching business, something unexpected happened.

A lot of people wanted to meet with Sam, so much so that there was a line to meet her, but it wasn’t about her health coaching business. They wanted to meet her to talk about how to protect their online business legally.

Mind you - Sam barely had an audience at the time. She had around 600 Instagram followers and that was it.

Fast forward to today, and she's built a business that has made over $8 million in the last 8 years with the same core products she started with.