How she makes $20k/month from 572 email subscribers

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The Quarter

Matthew Gira

27 episodes

3 months ago

The stories of how bootstrapped businesses go from $0 to $250k in annual revenue

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The stories of how bootstrapped businesses go from $0 to $250k in annual revenue

How she makes $20k/month from 572 email subscribers

The Quarter

20 minutes

11 months ago

How she makes $20k/month from 572 email subscribers

Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped
Learn more about Kendall & The Candid Collective: https://candidcollective.co

Most founders who have built a services business will tell you referrals are the lifeblood of their business. But Kendall Cherry believes referrals are actually holding entrepreneurs back.

It's a bold stance, especially considering she's built The Candid Collective into a $20,000/month ghostwriting business. Even more surprising? She did it with just 572 email subscribers.

Kendall didn't figure this out right away though. It took four different versions of The Candid Collective before she found what actually worked.

Let's dive into how Kendall turned her writing talent into a thriving business, and why she believes the traditional "referrals-first" approach is broken.