Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped
Full deep dive: https://www.joinstation.co/blog/geniuslink
Geniuslink: https://geniuslink.com

Sometimes the best businesses start with solving your own problem. For Jesse Lakes, that problem was losing affiliate commissions from international traffic to his niche extreme sports soundtrack website.

That single frustration eventually turned into Geniuslink, a company that has survived four "revenue-cut-in-half-overnight" catastrophes and still emerged as the leading smart link platform for creators.

I sat down with Jesse and Shannon, two of Geniuslink's co-founders, to hear the full story of how they bootstrapped this business from the ground up and grew it to over $250k in annual revenue.