Data built a $250k Ice Cream Shop

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The Quarter

Matthew Gira

27 episodes

3 months ago

The stories of how bootstrapped businesses go from $0 to $250k in annual revenue

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The stories of how bootstrapped businesses go from $0 to $250k in annual revenue

Data built a $250k Ice Cream Shop

The Quarter

18 minutes

7 months ago

Data built a $250k Ice Cream Shop

Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped
Full deep dive: https://www.joinstation.co/blog/elenasonorange
Elena's on Orange: https://www.elenasonorange.com
Elena's on Orange Instagram: https://www.instagram.com/elenasonorange/
Blank Mason Deep Dive: https://www.joinstation.co/blog/blankmason

What happens when a Head of Data Science from Airbnb opens an ice cream shop? You get a store with 1,000 potential customers before making a single scoop, flavors tested through Instagram with 10,000 views per post, and a neighborhood hub that became the go-to spot for a 9,000 person community.

Elena Grewal opened Elena's on Orange in November 2022, bringing her data scientist mindset to the world of ice cream. Within just seven months, this small neighborhood shop hit $250,000 in annual revenue – all because Elena understood exactly which metrics actually matter.