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The Quantum Spin
HKA Marketing Communications
39 episodes
6 days ago
The first podcast focused on PR and marketing communications for the quantum tech industry, by HKA Marcom, specializing in PR for startup, scaling and global quantum tech companies.
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Technology
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All content for The Quantum Spin is the property of HKA Marketing Communications and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The first podcast focused on PR and marketing communications for the quantum tech industry, by HKA Marcom, specializing in PR for startup, scaling and global quantum tech companies.
Show more...
Technology
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Episode 31: Physicist Returns to First Love: Science Writing
The Quantum Spin
16 minutes 22 seconds
4 months ago
Episode 31: Physicist Returns to First Love: Science Writing

At university, Kirsty McGhee studied physics but always liked writing a paper a little more than conducting an experiment. She worked at several industry-leading publications before landing at Qruise, a quantum machine learning startup. Now she is learning Python and writing the company’s experiment catalog. She and Veronica Combs, host of The Quantum Spin by HKA, talked about how collaborating with colleagues and using clear language are key to effective communication.

00:00 Introduction to Quantum Spin Season Four

00:29 Interview with Kirsty McGhee: Journey into Quantum Industry

02:15 Explaining Complex Topics to a Broader Audience

04:01 Challenges in Writing and Audience Engagement

05:52 Learning and Adapting in the Quantum Field

14:03 Future of Quantum Computing and Global Impact

15:51 Conclusion and Podcast Information

Kirsty is the Scientific and Technical Writer at Qruise, a software company using physics-based machine learning to accelerate R&D in quantum computing and beyond. During her PhD, which focused on strong-light matter coupling in microcavities, she realized her true passion lay in science communication. This inspired her to pursue various science writing roles, where she developed her skills and enthusiasm further. This ultimately lead her to Qruise and the quantum community.

Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients as an account manager with HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 10 years.

Connect with Veronica on LinkedIn:⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/veronicacombs/⁠⁠⁠⁠⁠⁠⁠⁠

Connect with HKA Marketing Communications on LinkedIn:
https://www.linkedin.com/company/hka-inc--public-relations/ or on our website at ⁠⁠ ⁠⁠⁠https://hkamarcom.

The Quantum Spin
The first podcast focused on PR and marketing communications for the quantum tech industry, by HKA Marcom, specializing in PR for startup, scaling and global quantum tech companies.