To meet the modern buyer, we have to understand who the buyer is, who the personas are, what their buying processes are, and then align our sales process and thus our sales competencies to that buying process How do we develop sales training to get skill-based training, retention and behavioral change in this modern world where there are so many distractions? Listen as David Bauders, CEO of SPARXiQ shares insights into the future of sales training and the keys to developing salespeople that outperform other sellers in the marketplace.
