Since 2019, we have been living in a world-wide pandemic of Covid with the hope soon we may see the passing of the disease. Now, in 2023, as the virus continues to affect our lives, our qualitative data analysis efforts to generate, collect, process, analyze, synthesize, display, and report play an important role in this new world. In our second day opening panel, three representatives from leading qualitative data analysis software companies share their pre-, peri-, and post-Covid experiences and offer insights on qualitative data analysis’ present and future.