He went viral for skulling the worst booze on Facebook. Now he’s a professional gambler, personal brand powerhouse, and sharp operator in the digital game. In this episode of The Puzzle Factory, Alex sits down with Matt Jordan — the man behind SPM — to unpack how he built a cult following, monetised chaos, and stepped away from full-time work in his early 30s.
🎯 How SPM became a nationwide brand
🎯 Building a loyal audience by being unapologetically real
🎯 Transitioning from entertainment to professional betting
🎯 Why Matt values connection over clout
🎯 Lessons on brand-building, risk-taking, and backing yourself
Whether you’re a tradie, content creator, or business owner — this one is packed with raw insight, laughs, and ideas that just might change how you show up online.
