Adding more revenue streams sounds like a sure way to grow your fitness business, right? Think again. On this episode of the PushPress Podcast, Dan and Nick explore the hidden dangers of trying to "do it all," sharing why overextending with too many services can often lead to failure.

They tackle questions gym owners regularly ask, like "Should I add 24-hour access?" or "What about a kid's program?" and explain why having the right focus is more important than endless options. Learn how to identify your ideal customer profile, create synergistic programs, and avoid getting pulled into too many directions.

Have you built an offering that totally flopped or stretched your resources thin? Share your experience with us at ⁠podcast@pushpress.com⁠.

Timestamps:

[00:43] Too many offerings can backfire for gym owners

[02:30] Half-ass effort = Zero results

[05:26] Identifying your ideal customer profile (ICP)

[06:55] Building synergistic programs that deliver real value

[07:47] Is your gym a Cheesecake Factory or an In-N-Out?

[09:45] Private training is your first step towards a focused revenue stream

[15:00] Real talk on private training, retail, and scalable revenue streams