Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
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Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
S3 E50: Lessons from 50 Podcast Episodes: Production Costs, Most-Downloaded Episodes and How Podcasts Attract Clients
The Push
28 minutes
1 month ago
S3 E50: Lessons from 50 Podcast Episodes: Production Costs, Most-Downloaded Episodes and How Podcasts Attract Clients
The Push has hit Episode 50 for Season 3! With 99% of podcasts not making it past Episode 20, we thought this was a great opportunity to stop and reflect. Listen in as your host Jack Ferguson shares 50 lessons from producing 50 episodes! He covers: Our podcast tech stackHow much it costs to produce and promote the podcast every yearWhat the season’s most downloaded episodes areThe number of views Season 3 podcast content has on YouTubeHow the podcast has attracted clientsTactics th...
The Push
Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
