Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
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Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
S3 E47: When Marketers Market Themselves: The Pressure to Be Perfect and Why Self-Promotion Feels Unnatural (with Chanel Clark)
The Push
45 minutes
1 month ago
S3 E47: When Marketers Market Themselves: The Pressure to Be Perfect and Why Self-Promotion Feels Unnatural (with Chanel Clark)
Building a brand is hard enough; but when you’re a marketer, the challenge intensifies. You feel the pressure to be perfect, and every misstep feels like you “should’ve known better.” Brand Strategist Jack Ferguson and Founder of the Marketing Club Chanel Clark co-host this episode. In this episode, Chanel shares how leaning into authenticity and vulnerability, rather than perfection, built her credibility, grew the Marketing Club to 10,000 members, and turned simple diary-style LinkedI...
The Push
Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
