Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
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Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
S3 E42: Uber, Kit Kat, and Laptop Bags: A Simple Way to Explain Differentiation and Distinctiveness to Stakeholders
The Push
10 minutes
2 months ago
S3 E42: Uber, Kit Kat, and Laptop Bags: A Simple Way to Explain Differentiation and Distinctiveness to Stakeholders
Differentiation vs. Distinctiveness. It’s a debate that’s been looping in marketing circles for years; so what’s our take? In this episode Jack discusses the effectiveness of both concepts and shares how he talks about it with non-marketers. In this episode Jack covers: The "Laptop Bag Story" that simply explains category entry points, distinctiveness, and differentiation How Uber could have theoretically used differentiation in the beginning of their growth, before utilising distincti...
The Push
Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
