Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
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Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
S3 E40: Queensland, Thrills, and Brands: How To Explain Positioning to Stakeholders
The Push
5 minutes
3 months ago
S3 E40: Queensland, Thrills, and Brands: How To Explain Positioning to Stakeholders
Every marketer knows positioning is crucial, but explaining that to stakeholders is often met with blank stares or polite nods. In this episode, we’ll share an effective analogy that helps stakeholders get it. We’ll cover: Why most brands confuse company, brand, and product positioning, and how to untangle them The ‘Queensland Analogy’ that makes positioning land with non-marketers How to explain positioning as a driver of choice, not just communication How to make stakeholders see p...
The Push
Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
