Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
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Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
S3 E35: The Theatre of Pitching: How Agencies Win, Lose, and Burn Budget (with Gerard Doyle)
The Push
35 minutes
4 months ago
S3 E35: The Theatre of Pitching: How Agencies Win, Lose, and Burn Budget (with Gerard Doyle)
In this episode, Jack Ferguson and Gerard Doyle break down how marketing agency pitches really work, revealing the hidden costs, internal strain, and showmanship that often wins business, regardless of the agency’s ability to deliver. Listen in and hear how: Gerard used cellophane glasses, laser-cut covers, and a 22-year-old grad to win over Coca-Cola executives. An H&M global pitch left an agency office bearing $50,000 in unrecoverable costs.A baby sock accidentally pulled out durin...
The Push
Every brand wants to stand out, but few are willing to break the rules to do it. In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable. He explores how some of the world’s most unconventional brand strategies broke through. He covers: • Bumble’s guerrilla campus campaign that turned curiosity into growth • Red Bull’s early illusions of popularity and how they seeded salience • Jeep’s illegal...
