Dmitry Gurski founded Flo Health in 2015, turning it into the leading women’s health app globally with over 420 million downloads and 80 million monthly active users. From bootstrapped beginnings to a $200M Series C from General Atlantic in 2024 (valuing Flo at $1B+), Dmitry has scaled the company to profitability, with offices in Lithuania and the UK. 🎓 Expect to Learn: - How Flo became a $1B+ company without a clear playbook — and why long-term planning is mostly fiction - What 20 yea...
All content for The Pursuit of Scrappiness is the property of Uldis Teraudkalns & Janis Zeps and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Dmitry Gurski founded Flo Health in 2015, turning it into the leading women’s health app globally with over 420 million downloads and 80 million monthly active users. From bootstrapped beginnings to a $200M Series C from General Atlantic in 2024 (valuing Flo at $1B+), Dmitry has scaled the company to profitability, with offices in Lithuania and the UK. 🎓 Expect to Learn: - How Flo became a $1B+ company without a clear playbook — and why long-term planning is mostly fiction - What 20 yea...
Influencer Marketing 101 for Startups: “If It Works in Your Industry, Your Competitors Are Already Beating You to Death With It” & “If You’re So Small That You Need Every Creator to Deliver Super High Return, Then Don’t Do It.” (INSIGHT #17)
The Pursuit of Scrappiness
13 minutes
5 months ago
Influencer Marketing 101 for Startups: “If It Works in Your Industry, Your Competitors Are Already Beating You to Death With It” & “If You’re So Small That You Need Every Creator to Deliver Super High Return, Then Don’t Do It.” (INSIGHT #17)
This is an insight from our previous conversation on how to work with influencer marketing: When you should and shouldn’t start influencer marketing.Why a portfolio approach to creators mirrors venture investing logic.The importance of creator enthusiasm and authenticity.Lessons from successful campaigns with consumer and B2B angles.Avery Schrader is the founder and CEO of Modash, a leading influencer marketing platform that helps brands scale partnerships with content creators. With a backgr...
The Pursuit of Scrappiness
Dmitry Gurski founded Flo Health in 2015, turning it into the leading women’s health app globally with over 420 million downloads and 80 million monthly active users. From bootstrapped beginnings to a $200M Series C from General Atlantic in 2024 (valuing Flo at $1B+), Dmitry has scaled the company to profitability, with offices in Lithuania and the UK. 🎓 Expect to Learn: - How Flo became a $1B+ company without a clear playbook — and why long-term planning is mostly fiction - What 20 yea...
