Welcome to the Purpose Made Podcast, your hub for transformative conversations, hosted by Peter Bell. This podcast is dedicated to the exploration and unlocking of untapped potential that resides within each one of us. From entrepreneurs, artists, scientists, to dreamers of all walks of life, we delve into the personal narratives of individuals and companies who have harnessed their purpose to create an impact.
Our mission? To inspire, educate, and ignite that spark of purpose in you. We believe in a world where everyone is living with intention, passion, and purpose, and through engaging interviews and thoughtful dialogue, we aim to pave the way for our listeners to do the same.
Each episode weaves together themes of personal growth, mental resilience, leadership, creative problem-solving and more, as we navigate the highs, lows, and everything in between on the journey to personal and professional fulfilment. We celebrate the power of conversation as a tool for change, challenging perspectives and prompting growth.
Whether you're in search of inspiration, aspiring to personal or professional development, or simply yearning to broaden your worldview, the Purpose Made Podcast is here to accompany you on that journey. Together, let's unearth potential, embrace the transformative power of compelling storytelling, and unleash potential, one conversation at a time.
Intrigued? Let's dive in!
Hosted on Acast. See acast.com/privacy for more information.
Welcome to the Purpose Made Podcast, your hub for transformative conversations, hosted by Peter Bell. This podcast is dedicated to the exploration and unlocking of untapped potential that resides within each one of us. From entrepreneurs, artists, scientists, to dreamers of all walks of life, we delve into the personal narratives of individuals and companies who have harnessed their purpose to create an impact.
Our mission? To inspire, educate, and ignite that spark of purpose in you. We believe in a world where everyone is living with intention, passion, and purpose, and through engaging interviews and thoughtful dialogue, we aim to pave the way for our listeners to do the same.
Each episode weaves together themes of personal growth, mental resilience, leadership, creative problem-solving and more, as we navigate the highs, lows, and everything in between on the journey to personal and professional fulfilment. We celebrate the power of conversation as a tool for change, challenging perspectives and prompting growth.
Whether you're in search of inspiration, aspiring to personal or professional development, or simply yearning to broaden your worldview, the Purpose Made Podcast is here to accompany you on that journey. Together, let's unearth potential, embrace the transformative power of compelling storytelling, and unleash potential, one conversation at a time.
Intrigued? Let's dive in!
Hosted on Acast. See acast.com/privacy for more information.
Russell Binder, the IP accelerator behind Five Nights at Freddy's, Twilight, and The Hunger Games, reveals how gaming communities are reshaping Hollywood's and gamings approach to franchise building.
In this conversation, Russell Binder, founder of Stryker Entertainment, shares his journey from representing comic book creators to building billion-dollar transmedia franchises. With 30+ years of experience developing IPs like Five Nights at Freddy's, Twilight Saga, and Angry Birds, Russell provides unprecedented insights into how gaming communities are transforming Hollywood and gaming's approach to storytelling, merchandising and entertainment.
"When I started in the business, there were the five families, Warner's, Disney, Universal, Sony, and Paramount, and they were generally the gatekeepers of the big IPs," Russell explains. He reveals the strategies behind turning Five Nights at Freddy's from an indie game to a global phenomenon through community cultivation: "The virality of these jump scares and watching people play this game introduced this property to a massive social audience across YouTube, across Instagram... you didn't have to play the game to get excited about Five Nights at Freddy's."
Russell also shares candid stories about working with industry legends: "If you ask me what I love about my job, as much as I love movies, as much as I love video games, the people I've had the pleasure to work with, Steven Spielberg, Sean Levy, Guillermo del Toro, like some of the coolest storytellers and filmmakers..." His insights on what makes an IP truly transferable are invaluable: "If you look at what works in horror, it's iconic. It's Freddie, Jason, Michael Myers in the film business. In gaming, Five Nights at Freddy's and Poppy and Bendy... Iconic characters that translate multi-directionally."
Timestamps:
00:00 Introduction to Russell Binder and Striker Entertainment
05:32 The Twilight Saga
18:17 Transitioning to Video Games: Angry Birds and Five Nights at Freddy's
25:43 Future of Transmedia and Cross-Platform Content
34:27 The Challenges of Transmedia Projects
34:54 Disney's Transmedia Mastery
35:17 Amazon's Potential in Transmedia
36:47 The Evolution of Gaming and Hollywood
37:29 Criteria for Successful Transmedia Ventures
40:15 High on Life: A Transmedia Success Story
41:36 The Future of Transmedia Adaptations
51:09: Working with Steven Spielberg
59:42 The Future of Transmedia and Entertainment
Guest Biography:
Russell Binder is the founder of Stryker Entertainment, an IP accelerator specialising in transmedia development, licensing, and production. With over 30 years in the entertainment industry, Russell has managed blockbuster IPs including The Twilight Saga, The Hunger Games, TheWalkingDead, Pacific Rim, Five Nights at Freddy's, Preacher, KickAss2, TED and TED 2, Terminator Salvation, Terminator Genisys, House of Cards, Orange is the New Black, The BFG, Powers, Ender's Game, and others. His unique approach combines consumer products expertise with film/TV development, helping creators maximise their IP's potential across multiple platforms.
Watch On YouTube: https://youtu.be/I3WAJiz82Hk?si=quh3xArWI_3B9h_P
Connect with Russell Binder:
LinkedIn: https://www.linkedin.com/in/russell-binder-19a3791/
Website: https://www.strikerentertainment.com/
Connect with Pete:
LinkedIn: https://www.linkedin.com/in/peter-george-bell/
Instagram: https://www.instagram.com/thepeterbell/
Newsletter: https://www.linkedin.com/newsletters/before-5-on-friday-7244349280012886020/
Website: https://www.purposemade.uk
Hosted on Acast. See acast.com/privacy for more information.