Welcome to the Purpose Made Podcast, your hub for transformative conversations, hosted by Peter Bell. This podcast is dedicated to the exploration and unlocking of untapped potential that resides within each one of us. From entrepreneurs, artists, scientists, to dreamers of all walks of life, we delve into the personal narratives of individuals and companies who have harnessed their purpose to create an impact.
Our mission? To inspire, educate, and ignite that spark of purpose in you. We believe in a world where everyone is living with intention, passion, and purpose, and through engaging interviews and thoughtful dialogue, we aim to pave the way for our listeners to do the same.
Each episode weaves together themes of personal growth, mental resilience, leadership, creative problem-solving and more, as we navigate the highs, lows, and everything in between on the journey to personal and professional fulfilment. We celebrate the power of conversation as a tool for change, challenging perspectives and prompting growth.
Whether you're in search of inspiration, aspiring to personal or professional development, or simply yearning to broaden your worldview, the Purpose Made Podcast is here to accompany you on that journey. Together, let's unearth potential, embrace the transformative power of compelling storytelling, and unleash potential, one conversation at a time.
Intrigued? Let's dive in!
Hosted on Acast. See acast.com/privacy for more information.
Welcome to the Purpose Made Podcast, your hub for transformative conversations, hosted by Peter Bell. This podcast is dedicated to the exploration and unlocking of untapped potential that resides within each one of us. From entrepreneurs, artists, scientists, to dreamers of all walks of life, we delve into the personal narratives of individuals and companies who have harnessed their purpose to create an impact.
Our mission? To inspire, educate, and ignite that spark of purpose in you. We believe in a world where everyone is living with intention, passion, and purpose, and through engaging interviews and thoughtful dialogue, we aim to pave the way for our listeners to do the same.
Each episode weaves together themes of personal growth, mental resilience, leadership, creative problem-solving and more, as we navigate the highs, lows, and everything in between on the journey to personal and professional fulfilment. We celebrate the power of conversation as a tool for change, challenging perspectives and prompting growth.
Whether you're in search of inspiration, aspiring to personal or professional development, or simply yearning to broaden your worldview, the Purpose Made Podcast is here to accompany you on that journey. Together, let's unearth potential, embrace the transformative power of compelling storytelling, and unleash potential, one conversation at a time.
Intrigued? Let's dive in!
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Katy Talikowska, CEO of the Valuable 500, discusses the state of disability representation in advertising and businesses, which remains significantly low despite 20 percent of the global population living with a disability. Highlighting her own journey from the advertising industry to her current role, Katy underscores the importance of authentic representation, innovation, and inclusive leadership in driving meaningful change. She talks about successful campaigns, such as Maltesers' groundbreaking ad during the Rio Paralympics, which not only upped sales by 7% but also set a new standard for inclusive advertising. The episode also delves into the initiatives by the Valuable 500, including the Generation Valuable program and the upcoming SYNC25 Accountability Summit in Tokyo, aimed at promoting inclusive leadership, representation, and reporting in global organisations. Katy emphasises the need for companies to start the conversation about disability inclusion, despite fears of getting it wrong, and stresses the importance of collaboration and collective action in achieving sustainability and progress.
Episode Highlights:
00:00 The State of Disability Representation in Advertising
00:21 Introducing Katy Talikowska and the Valuable 500
00:48 The Journey to Disability Inclusion in Advertising
02:36 Katy's Professional Background and the Maltesers Campaign
06:57 The Birth of the Valuable 500
09:21 SYNC25 and the Future of Disability Inclusion
14:03 The Power of Purpose-Driven Brands
21:17 The Evolution of Brand Storytelling
26:07 The Power of Diverse Storytelling
27:14 Apple's Emotional Ad: The Lost Voice
29:41 The Role of Leadership in Inclusive Representation
30:38 Generation Valuable: A Unique Mentoring Program
32:49 Revamping the Leadership Team
35:41 The Self ID Resource Guide
42:35 The Importance of Authentic Purpose
48:18 Overcoming Imposter Syndrome and Embracing Accountability
51:58 The Journey of Innovation and Collective Progress
Chatting with Katy is always a pleasure, and her insights are crucial for anyone committed to fostering genuine inclusion and driving systemic change. Her emphasis on actionable insights and collaborative movements offers a hopeful path toward a more equitable future.
Enjoyed the podcast? Subscribe now, and together, let's empower our communities for a brighter, more inclusive future.
Host: Peter Bell
Guest: Katy Talikowska
Watch on YouTube
This podcast was recorded and produced by Purpose Made, dedicated to powering societal change through knowledge sharing.
Interested in becoming a sponsor or collaborating with us? Reach out via Purpose Made.
The Inner Circle: Amazing news today! We're launching an inner circle community exclusive to listeners. Those who come in now will be able to join a free monthly zoom with me and the community where we'll go deeper in topics, get to know each other and talk about the realities and people behind the profiles we meet. Also you'll be able to win a purpose made t-shirt in there now. Just click the Drop Station link here, to check it out.
Hosted on Acast. See acast.com/privacy for more information.