What does it take to build and scale a thriving recruitment business? Emotional intelligence, effective communication and a singular vision all play a key role. In this episode, I am joined by Alex Elliott, founder of Liquid Personnel, to uncover the key principles that drive high-performing recruitment teams. From hiring standards and team dynamics to navigating the emotional challenges of selling a business, Alex shares his journey and hard-earned insights. Whether you're a recruitment professional, business owner, or aspiring entrepreneur, this episode is packed with actionable takeaways to help you stay ahead in a rapidly evolving industry. Tune in now and take your recruitment game to the next level!   “The best culture for me is winning.” – Alex Elliott   You'll hear about:   Effective communication is key in recruitment processes. Alex’s journey to build, scale and sell Liquid Personnel There's so much luck involved in life. Hiring standards should focus on competencies, not just numbers. The future of the recruitment industry   Alex’s resources:   LinkedIn - https://www.linkedin.com/in/alexelliott123/ Telent Analytics - https://www.talentanalytics.co.uk/ Phase 6 Advisory - https://www.linkedin.com/company/phase-6-advisory/     My resources:LinkedIn - https://www.linkedin.com/in/itschrisoconnell/ Twitter - https://twitter.com/ChrisOConnell11 Instagram - https://www.instagram.com/chrisoconnellcoach/ TikTok - https://www.instagram.com/chrisoconnellcoach/ YouTube - https://www.youtube.com/channel/UC_ZWYrxrzzaElmpZMy5S86w Basemindset website - https://basemindset.com/   Pre-order my new book - https://access.basemindset.com/pre-order