Ashleigh Cotterill on Making Impact through Partnerships with Tea Bird Tea

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The Purpose Effect

Elena Kersey

69 episodes

2 weeks ago

Imagine if all businesses were founded on purpose and built 'for good'. In The Purpose Effect, Elena Kersey gets into the weeds with women building social and environmental impact businesses about the problems they are solving and the lessons they've learned along the way. If you believe in the power of business to solve the worlds biggest problems; then this is the show for you.

All content for The Purpose Effect is the property of Elena Kersey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Ashleigh Cotterill on Making Impact through Partnerships with Tea Bird Tea

The Purpose Effect

31 minutes 59 seconds

2 years ago

Ashleigh Cotterill on Making Impact through Partnerships with Tea Bird Tea

Reuse, Reduce, Repurpose is the ethos at the centre of Tea Bird Tea. This is because founder Ashleigh Cotterill believes that sustainability is not a buzzword, it’s a mandate. And it’s key to how she is scaling her product business. Even something as simple as a cup of tea has the power to do good and we speak to Ashleigh about how she is doing this through her partnership strategy.

In this episode we talk about:

How Tea Bird Tea was born in the markets of Bondi Beach and the Gold Coast Australia;
The importance of product differentiation and how Ashleigh achieves this;
How to scale a product business;
What it means to be a truly sustainable business;
What Ashleigh looks for in a partnership;
How Tea Bird Tea partnerships do good by supporting refugee education in Malaysia.

Want delicious, beautifully packaged tea that makes an impact? You can get 20% your purchase of Tea Bird Tea with the code HUGINAMUG20.

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