Summary

In this conversation, we discuss the importance of personal and professional branding. We emphasise the need to understand and articulate your strengths, how to engage with others to gather feedback, and use that feedback to build a strong brand. We also highlight the power of LinkedIn in when building a professional brand and recommend updating profiles regularly, seeking recommendations, and posting content that adds value.

Overall, we encourage listeners to be authentic, focus on their strengths, and continuously work on building their personal and professional brand.

Takeaways

• Understand and articulate your strengths to build a strong personal and professional brand.

• Engage with others and gather feedback to gain insights into how you are perceived professionally.

• Use LinkedIn to build your professional brand by updating your profile, seeking recommendations, and posting valuable content.

• Be authentic and focus on your strengths to create a strong and memorable brand.

Sound Bites

"Professional branding is how people would describe me in a professional setting without me being there."

"Your brand reflects your professional reputation, what you're known for, or would like to be known for."

"You cannot and should not bring every single part of you to work."

Chapters

00:00 Introduction and Catching Up

01:26 Pivoting to Personal and Professional Branding

08:01 Being Authentic and Selective in Personal Branding

12:47 Uncovering Strengths and Articulating Achievements

15:41 Building a Personal Brand on LinkedIn

22:54 Updating Your LinkedIn Profile for Maximum Impact

26:06 Leveraging Recommendations to Build Credibility

29:20 Conclusion and Call to Action