Lifecycle marketing is about “helping prospects to identify their pain points, educate them on it, discuss solutions—and do all of this before we begin to talk about ourselves,” writes Amber Bogie, Senior Director of Global Demand Generation at Reachdesk, a data-driven gifting platform that’s all about the customer journey.

Amber shared her approach to lifecycle marketing at Reachdesk with the Pulse, common mistakes and how to overcome them, and why you should “never miss a chance to reach out and reward a prospect or customer.”

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