Marketing isn’t just about the top of the funnel—it's about nurturing relationships, boosting customer value, and creating brand loyalty. Enter lifecycle marketing: an essential strategy for every marketing team, allowing you to connect with your customers at every stage of their journey, from initial awareness to advocacy. 

So, why should you embrace this strategy? Because it's your ticket to enhancing customer experiences and driving long-term success. 

In this comprehensive guide, we’ll take you through building a lifecycle marketing strategy that gets results, from laying the foundations for effective lifecycle marketing, crafting targeted nurture campaigns for each stage of the customer lifecycle, common pitfalls to avoid, and how to overcome them, and how to measure and optimize your campaigns for maximum impact. Yes, it requires effort, but the rewards are well worth it.

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