Marketing teams everywhere have amassed (and continue to gather) unfathomable volumes of data on their prospects and customers. But not all marketing teams are effectively leveraging that data to drive growth—and that’s a big mistake.

That begs the question: How do you build a data-driven marketing strategy that gets results?

In this comprehensive guide, we’ll walk you through building a data-driven marketing strategy from the ground up, from deciding what data you need to how to collect and connect it; how to analyze your data; the benefits of a data-driven marketing approach; common challenges and how to overcome them; and finally, the future of data and marketing and how to prepare for it.

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