Marketers have never been asked to do so much with so little. That pressure only intensifies when you’re a one-person marketing team tasked with making a big impact on a small budget. “That really resonates with me,” says Sophia Firth, Marketing Manager at Rungway. “One of my biggest challenges is that I'm on my own, and having the resources that I need to do my job correctly and do it well,” she says. At Rungway, an employee listening platform, Sophia’s been tasked with building the brand’s awareness and delivering pipeline—a lofty goal for a solo marketer. She shares her advice for maximizing success on a small budget.
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