Marketing automation software is both simpler and more complicated than ever before. On the one hand, building a lengthy series of automated messages based on customer data and behavior is easier than we ever could have imagined. On the other, conversations about data privacy, sky-high expectations around personalization, and artificial intelligence’s potential uses demand a lot from our software, and the people using it. 

This rapidly changing landscape begs the question: What matters in marketing automation software today?

In this guide, we’ll explore just that with a refreshed look at how your business can benefit, avoiding common automation pitfalls, and how to find software that will serve you now and into the future. 

Hosted on Acast. See acast.com/privacy for more information.