The Pulp is a podcast about trending topics in the media business and creator economy industries. Based in the UAE, it covers the region, but has a consciousness that extends beyond geography. The guests on this podcast are chosen for their unique outlooks in their chosen industries, and invited to shine light on their personal journeys, insights, and to impart their wisdom for your enjoyment. New episode every Wednesday.
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The Pulp is a podcast about trending topics in the media business and creator economy industries. Based in the UAE, it covers the region, but has a consciousness that extends beyond geography. The guests on this podcast are chosen for their unique outlooks in their chosen industries, and invited to shine light on their personal journeys, insights, and to impart their wisdom for your enjoyment. New episode every Wednesday.
The Truth About Running a Creative Agency in Dubai
The Pulp
38 minutes 46 seconds
3 months ago
The Truth About Running a Creative Agency in Dubai
In this episode of The Pulp Podcast, I sit down with Karan, founder of Groundwork, a Dubai-based creative agency known for its viral CGI campaigns. We dive into how Karan built his agency from scratch, landing clients like Sephora, Emirates, and Nike — without running ads or cold emails.
Karan shares:
How one free CGI video changed everything
His first big client story with Warehouse Gym
Why family support and timing matter in business
The realities of running an agency in Dubai — beyond the Instagram highlight reel
The ups and downs of business partnerships
Practical advice for anyone wanting to start a creative business today
This episode is full of honest insights, creative industry tips, and Dubai business realities. Whether you're into marketing, entrepreneurship, or just curious how big deals really get done, you’ll get something from this conversation.
The Pulp
The Pulp is a podcast about trending topics in the media business and creator economy industries. Based in the UAE, it covers the region, but has a consciousness that extends beyond geography. The guests on this podcast are chosen for their unique outlooks in their chosen industries, and invited to shine light on their personal journeys, insights, and to impart their wisdom for your enjoyment. New episode every Wednesday.
