The Publisher’s Playbook podcast provides insightful and practical advice for publishers navigating the affiliate and commerce content industry. Featuring in-depth analysis, expert insights, and real world case studies, the series endeavors to empower its audience with the knowledge and tools needed to thrive in this dynamic sector.
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The Publisher’s Playbook podcast provides insightful and practical advice for publishers navigating the affiliate and commerce content industry. Featuring in-depth analysis, expert insights, and real world case studies, the series endeavors to empower its audience with the knowledge and tools needed to thrive in this dynamic sector.
Jerrid Grimm chats with Michael McNerney, the founder and publisher of Martech Record, about the affiliate and performance industry. They discuss the challenges publishers face, such as Google algorithm updates and the introduction of Google AI overviews. The conversation covers topics such as the impact of Google's monopoly, the role of creators in content consumption, the convergence of performance marketing and branding, and the importance of storytelling in affiliate marketing.
Favorite Products
Jerrid - Hubspot
Mike - Moleskin
The Publisher's Playbook
The Publisher’s Playbook podcast provides insightful and practical advice for publishers navigating the affiliate and commerce content industry. Featuring in-depth analysis, expert insights, and real world case studies, the series endeavors to empower its audience with the knowledge and tools needed to thrive in this dynamic sector.
