This is our second episode on the topic of Retail Media and I’m thrilled to be joined by Mike Feldman, SVP of Global Retail Media at VaynerMedia. Mike’s story is unique—he grew up as the son of a retail consultant, and spent his formative years walking the aisles of big box stores learning the nuts and bolts of how consumers shop. Now, with over a decade of experience, he’s at the forefront of retail media just as it seems to be swallowing up the entire ad market. Mike was in retail media way before it was cool. In this episode, Mike shares what I think is a groundbreaking perspective: retail media isn’t just about sponsored listings and ads on shopping websites—Mike believes that we may have inadvertently discovered the world’s greatest testing ground for creative ideas. Imagine being able to experiment with ad concepts, messaging, visuals, even product features and benefits in real time, knowing immediately how it will translate into product sales, then using those insights to inform ad campaigns across every channel. It’s a fascinating look at how media, data, sales and creativity are all converging. So let’s get into the art and science of Retail Media.