Over 500 media and publishing professionals gathered in the beautiful Círculo de Bellas Artes in Madrid to hear leading speakers discuss their strategies for thriving in today’s landscape. ChatGPT, AI overviews and traffic challenges are certainly top of mind for many delegates, but the on-stage conversations haven’t been quite as dominated by AI as we’d expected. Rather, there seems to be a doubling down on good, ‘old fashioned’ publishing principles like investing in high-quality content and products in order to secure growth. There were some really strong themes that came out across the two days - too many to include them all here - so we've focused on the top four. Hear speakers from TIME, The Economist, Hearst, Semafor, The Atlantic and more discussing transformation, new opportunities, brands vs personalities, and how they're using AI. Get a write-up of the key learnings from this episode online at voices.media or straight to your inbox by signing up to The Publisher Newsletter.