I want to prove that PR, comms and narrative marketing works in 2025, in (sort of) real-time.

But how?

I've been thinking about this a lot over the past year.

We all know the pressures today:-

“Where’s the ROI on comms?”

Clients want metrics.

Execs want proof.

AI is starting to flood the market with generic content.

You and I know comms and narrative marketing work, but how do we prove that to people who don't get it yet, who could and should be future clients?

Here’s the plan:-

I want to introduce a new element to the podcast.

It's based on an idea I tried last year and thank you to those amazing people who took part in that.

In it we'll do a sort of “business makeover" show focused on comms.

In each special, 30-minute episode:-

1) A real business comes in with a comms challenge. Most likely, they are struggling to stand out as much as they want and need help, but it could be anything a narrative specialist can tackle.

2) Then a guest expert (maybe you?) offers micro-consulting for 15 mins in the show.

3) I then follow up a few weeks later to find out what happened so we can prove the power of comms.

I'm giving you the quick version here. There is more in the video.

To make it happen, we need two things.

1) Comms pros happy to spend a few minutes mentoring in a show. (independent individuals and agencies).

And

2) Case studies - Do you have a client you’d love to reconnect with, or want to showcase your abilities to, that you can bring into an episode for some mentoring with you? If we can focus on promotion rather than reputation problems for now, then many could be ok with a little extra PR. If we have to keep them anonymous, we can, but it just won't be as strong.

As I say, more in the video, but in short....

....I want to find a way that demonstrates these skills in action, rather than trying to explain them.

You and I both know the future is not generic marketing. It's narrative marketing (PR, story-driven campaigns, comms, etc).

It's time we "showed" we showed people that.

#PR #Comms #Podcast #PublicRelations #Marketing #MicroConsulting #AI #Storytelling #MediaStrategy #CommsLedMarketing