We all know influencers are curating their lives — yet we still buy what they recommend.
Why does that emotional trust stick, even when it’s fake?
In this episode, I unpack a conversation I had with university students about influencer culture, social capital, and what it reveals about how consumers make decisions.
Are you giving people a story worth believing in?
If you would like to discuss any of these ideas, just reach out to me on LinkedIn. Details in the episode.