In this episode, I unpack a real conversation with a PR freelancer trying to pivot into a new sector — and getting knocked back with that brutal line:
“You don’t seem like you’ve done this before.”
But here’s the twist: in her original industry, she was deeply embedded — known, trusted, and networked. She just couldn’t see the value in what she’d already built.
We talk about:
Why moving sideways in PR isn’t as easy as it sounds
The growing importance of specialism in an AI-driven world
How to tell if your reputation is worth more than your ambition
And why sometimes the smartest move isn’t reinvention — it’s doubling down on what you already know
This is for anyone who's ever wondered if they’re starting over… when they’re actually standing on gold.