I’ve been getting a lot of messages lately from people asking the same thing: “How do I get a job or a better job?"

So far in the podcast, I've tended to focus on campaigns people are running, but I also want to do some episodes featuring interviews with agencies and recruiters around the world to find out what they're looking for.

My first guest is Brooke Kruger, Partner at KC Partners in San Francisco (USA).

In this quick episode, we cover a lot of stuff about what is really happening in hiring right now and why so many good people are still struggling to get noticed.

Here are three insights that stood out to me, but there are a lot more in the episode:

🤖 AI isn’t a headline skill anymore — it’s assumed.

As Brooke put it, you wouldn’t write “proficient in Excel” on your CV. Same with ChatGPT. The difference now is whether you can show how you’re using AI to improve speed, clarity, and results.

🎯 Storytelling is everything.

It’s not enough to do the job. You have to be able to tell the story of why you want to do it. Ask yourself why and then explain what drives you, how you think, and how that helps a company tell their story better.

⚙️ You have to be both strategic and hands-on.

Companies want people who can think at the top level and still roll up their sleeves. The days of “I only do strategy” are gone.

If you are in comms recruitment or recruit people and think applicants need to do better, then let me know and let's get you on an episode. 

Guest: Brooke Kruger, KC Partners

Web: https://kc-partners.com/

Podcast: www.ThePublicRelationsPodcast.com