Are you getting your "goals" wrong?
In the old days of book PR, your goal was to raise awareness in order to sell copies — but not anymore. There’s a new goal. It’s the same in many sectors, where the objective has shifted but people sometimes miss the change.
Kourtney Jason is from Pacific & Court in Brooklyn, USA, an agency that specialises in book PR in 2025.
They realised that books on their own are rarely "news" anymore, so they needed to focus instead on what was newsworthy. The answer was often the author themselves — providing the right angles were found.
There were still book signings to sell the books, but the primary goal and focus had changed.
If you’re someone promoting thought leaders, building a personal brand, or an author (or want to be one), this episode should be useful.
The whole episode (15 mins) is here.
Stop defining yourself in generic terms. A "coach" is too generic, even a "wellness coach" — get specific about what you do.
Don't ignore local media — it's still a springboard to bigger coverage, but find the local angles.
Books are credibility tools, not sales channels. Use them to open doors through visibility, not through the hard sell.
Don’t forget to use AI to help find angles.
GUEST
Kourtney Jason - Pacific & Court
LOCATION: Brooklyn, USA
Web: pacificandcourt.com
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