If you want the truth about where AI is taking PR — and what it’s already capable of today — this is the episode for you.
In this episode, I talk to Jeroen Bos — a friend, technologist, and the man leading innovation at Pr.co, a well-known platform in the PR space.
We talk about what Jeroen himself is trying with his team, what barriers they are coming up against, what’s working, what’s not, and how you can start preparing now.
In this episode:
Why AI can't replace PR pros — not from a “save our jobs” angle, but because of the real world technical limits of AI
How AI can help speed up the boring, painful parts of the job
How smart platforms will mine your past content to unlock hidden stories
Why AI won’t be writing perfect press releases anytime soon
The cultural bias problem in AI no one’s talking about
What the future looks like if you don’t start adapting now
Forget the LinkedIn hype.
This is the real picture — from inside a company already building the next generation of PR tech.
GUEST
There’s a lot of hype around AI in PR — but what we all really want to know is: what can it actually do, what might it do next, and where are its real limits?SUBSCRIBE
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