Ep. 29: LG Ad Solutions: Exploring CTV & Digital Identity

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The Pub Way: A Podcast for Publishers

Seedtag

35 episodes

1 day ago

The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.

All content for The Pub Way: A Podcast for Publishers is the property of Seedtag and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

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Ep. 29: LG Ad Solutions: Exploring CTV & Digital Identity

The Pub Way: A Podcast for Publishers

29 minutes

2 months ago

Ep. 29: LG Ad Solutions: Exploring CTV & Digital Identity

In this episode of The Pub Way podcast, Tina and Mike welcome Mike Brooks, Global Head of Business Development and Partnerships at LG Ad Solutions. They explore the evolving landscape of connected TV (CTV) and digital identity formats, the transition from mobile advertising to CTV, and the challenges and opportunities that arise in this new environment.

Brooks shares valuable insights for media planners and newcomers to the industry, emphasizing the importance of taking risks and building relationships.

Interested in being a guest? Contact us: thepubwaypodcast.com/contact