Ep. 28: Sheer ID: How Verified Data Unlocks Publisher Growth

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The Pub Way: A Podcast for Publishers

Seedtag

34 episodes

3 days ago

The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.

All content for The Pub Way: A Podcast for Publishers is the property of Seedtag and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Technology,

Business

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Ep. 28: Sheer ID: How Verified Data Unlocks Publisher Growth

The Pub Way: A Podcast for Publishers

31 minutes

2 months ago

Ep. 28: Sheer ID: How Verified Data Unlocks Publisher Growth

Carter Lassy (Chief Product Officer at SheerID) joins hosts Tina and Mike to discuss the evolving role of data and identity in advertising.

The conversation covers the importance of verified data, the hybrid model of merging verified and behavioral data, the challenges posed by walled gardens, and the future of trustworthy data in a privacy-focused landscape.

Interested in being a guest? Contact us: thepubwaypodcast.com/contact